For the mobile user, music is a product - not a feature. With new properties such as ad hoc networking, internet connection, and context-awareness, mobile music technology offers countless new artistic, commercial and socio-cultural opportunities for music creation, listening and sharing.
Our team has prepared for a mobile music service launch in 2007, mashed up with PC downloads for a smooth transition.
The project is branded RNGFN Music Club, named after our very popular mobile downloads service.
RNGFN Music Club will be offering music hits to its community both on single purchase and on subscription models, the latter being more dominant as the consumer likes bundles and bargains, especially in audio shopping.
The offer will be enhanced with mobile clients, web being the core as usual, and a super-distribution through our Ringofon Affiliate Network will complete the value chain.
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